Closed alpha complete. Wave two starts now.
Big Tech built the trap. We're building the exit.
We spent the last few months proving this quietly, with a small closed group of testers. It worked. Now we're opening a second wave — not just to hand you a free extension, but to give you a simple, real way to disrupt the algorithms already costing you money and take a little control back.
Wave two is rolling out now. No account, no card, no charge — just a spot in line.
OptOut
Checkout clicks won't go through.
Checkout
OptOut lives in your toolbar. The page itself never changes.
One lever, proven in alpha
Built by people tired of the same trick
No shareholders optimizing your attention. Just a small group who got tired of losing money to the same engineered click, and built a lever to disrupt it.
The click stays. The damage doesn't.
Same cart, same rush, same "order confirmed" screen. The only thing we changed is the part where it actually costs you something — confirmed across an entire closed alpha.
You're still driving
Need to buy something for real? One toggle, back to normal. This isn't about opting out of shopping — just taking back the moments you didn't mean to.
How wave two works
Request your spot
Drop your email below. We're letting wave two in on a rolling basis — same as we did with alpha.
Install once you're in
Thirty seconds, no account, no card. Flip it on before the moment you already know is coming.
Shop like you were going to anyway
Browse, cart, hit "place order." Your brain gets the full close. The order just never leaves your browser.
"We can't opt you out of the algorithm. We can hand you back the lever on this one click."
Amazon has a research team engineering your "place order" click to be irresistible. You're not going to out-negotiate that team, and you're not unplugging from an algorithmic internet either. We just built one small override, tested it quietly, and now we're opening it up.
Voices from the closed alpha
"Feels less like a product and more like a door someone left open for me."
"Saved $140 I don't remember 'spending.' Told three people the same week."
"First time a browser extension made me feel like I was part of something instead of just using something."
Illustrative voices from our closed alpha cohort.
$0 to get your lever back
No tier, no upsell. Request access now and it stays free for you, for good — same deal the closed alpha got, extended to everyone who gets in early on wave two.
Request Access, FreeThe checkout button is just the first lever we're handing back
Next: separating ad feeds from content feeds, and dropping real friction into the endless-scroll machines — Shorts, Reels, anything engineered to spend your time or money without asking. Different algorithm, same idea — a small lever, handed back. Wave two gets first access to it.
Request your spot in wave two.
The alpha proved it works. Now we're bringing in the next group — simple tools that disrupt the specific ways algorithms are engineered to cost you money, starting with this one. Spots open on a rolling basis, first requests first.
One email when your spot opens. No spam, that's it.